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Blog

Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Lead Quality vs. Quantity: Why Senior Living Executives Should Demand More

Kim Rosengren|October 23, 2023

2 Minute Read

What's the difference between lead quantity and lead quality? Discover how to optimize your paid ads strategy to improve lead generation quality.

Tags: Lead Generation Paid Advertising Sales Qualifies Leads

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

Kim Rosengren|July 28, 2023

2 Minute Read

Discover how case studies and testimonials can serve as a valuable tool during the lead generation and sales process.

Tags: Case Studies Lead Generation Sales Qualifies Leads Testimonials

5 Simple Ways to Align Your Marketing & Sales Strategies

Matt Grant|July 21, 2023

2 Minute Read

Discover how to merge your marketing efforts and sales strategies so they work together to generate qualified leads for your senior living community.

Tags: Content Marketing Email Marketing Lead Generation Sales Qualifies Leads

Blog

Digital Savvy For Senior Living Marketers.

Lead Quality vs. Quantity: Why Senior Living Executives Should Demand More

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

5 Simple Ways to Align Your Marketing & Sales Strategies

Digital Savvy For
Senior Living Marketers.