With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
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Blog
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The Markentum team shares a comprehensive checklist to help you assess your website's current performance and determine if it's time for a redesign.
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In the fast-paced world of digital advertising, understanding how Google Advertising operates is critical to maximizing your campaign dollars and generating bottom-line results. Because Google changes its algorithms frequently, and is constantly adding new tools, it’s important to stay current AND experiment to optimize your own results.
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With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.
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Unlike deciding which shoes or laptop to buy, senior living is known for having a longer sales cycle. As a result, senior living operators need a robust lead nurturing plan to advance and convert these leads who may not be ready to make a decision.
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The Markentum team shares why your website could be experiencing low engagement and how to fix the issues.
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Markentum is exploring the shifting landscape of senior living marketing, discussing best budgeting practices, highlighting key technology investments, and offering tips on future-proofing your strategy.
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As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.
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In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO).
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