At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
In the dynamic world of senior living, the balance between paid advertising and organic reach is a vital conversation. Both strategies have the potential to boost online visibility, using different methodologies to achieve this. Grasping the intricacies of each approach is critical to a successful senior living marketing strategy.
What's the difference between lead quantity and lead quality? Discover how to optimize your paid ads strategy to improve lead generation quality.
Discover the top five content pieces to use that will enhance your overall marketing strategy.
Markentum shares six digital advertising strategies to help you gain more leads for your senior living community.
LinkedIn is one of the best ways to search for potential employees, so Markentum is diving into employee hiring advertising expectations for senior living.
Google announced a change in third-party cookie tracking coming late 2023, so Markentum is sharing what information you need to know to plan for 2022.
If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes. It's time to learn what's right for you!