At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Unlike deciding which shoes or laptop to buy, senior living is known for having a longer sales cycle. As a result, senior living operators need a robust lead nurturing plan to advance and convert these leads who may not be ready to make a decision.
Markentum is exploring the essence of lead nurturing within the context of senior living communities, unveiling its operational mechanics and providing actionable strategies to cultivate a robust marketing plan that effectively nurtures leads.
Discover the basics of lead nurturing and how it can help your email marketing efforts be more successful.
Discover five mediums to support lead generation and keep your sales funnel engaged.
Understanding how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.
Markentum is sharing five areas to consider when you are seeking to create a user-focused experience in your email strategy.
Markentum is sharing insight into the buyer’s journey from start to finish (to start again), and how this impacts the success of your senior community.
As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.