At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Unlike deciding which shoes or laptop to buy, senior living is known for having a longer sales cycle. As a result, senior living operators need a robust lead nurturing plan to advance and convert these leads who may not be ready to make a decision.
Discover the basics of lead nurturing and how it can help your email marketing efforts be more successful.
Discover how to merge your marketing efforts and sales strategies so they work together to generate qualified leads for your senior living community.
Markentum is exploring the debate between the subject line and the body content of an email to find out, once and for all, which is more important.
Markentum is sharing five areas to consider when you are seeking to create a user-focused experience in your email strategy.
Though it can be a quick and easy way to build your contact database, in the long run, buying an email list can cause severe issues for your email marketing strategy and your brand.
No matter the size of your senior living community, you have the ability to reach the right people through email marketing 365 days a year, which can allow your sales team to focus their efforts on other opportunities.