At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends. With topics like the future of personalization, the increasing importance of transparency, and AI’s role in reshaping marketing and sales strategies for senior living, the conference inspired attendees to rethink their strategies to better attract, engage and win prospects.
Senior living marketers have a unique challenge ahead, but with the right strategy and tools in place, 2025 can be a year of growth and opportunity.
With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
Discover the steps needed to increase conversions by analyzing and improving your customer journey - and leveraging that information in your content marketing strategy.
The world of senior living is transforming, and within this evolution, graphic design emerges as a critical player in orchestrating experiences.
Discover the ins and outs of creating an effective content marketing strategy for your senior living community.
Discover how implementing Search Engine Optimization into your website can help your target audience find your senior living community.
From managing a website to nurturing leads, there are many ways a senior living digital marketing agency can help you promote and enhance your business.
Find out if A/B testing is right for your senior living community and how it can enhance your digital marketing efforts.