At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends. With topics like the future of personalization, the increasing importance of transparency, and AI’s role in reshaping marketing and sales strategies for senior living, the conference inspired attendees to rethink their strategies to better attract, engage and win prospects.
With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.
Discover the steps needed to increase conversions by analyzing and improving your customer journey - and leveraging that information in your content marketing strategy.
Discover the ins and outs of creating an effective content marketing strategy for your senior living community.
Discover how implementing Search Engine Optimization into your website can help your target audience find your senior living community.
From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities drive growth.
Discover the top five content pieces to use that will enhance your overall marketing strategy.
Discover how to merge your marketing efforts and sales strategies so they work together to generate qualified leads for your senior living community.
The Markentum team shares the basics of Search Engine Optimization (SEO) and how to implement content on your website to improve your rankings.