Blog

Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Key Takeaways from the SHN Sales and Marketing Conference for Senior Living Executives

The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends. With topics like the future of personalization, the increasing importance of transparency, and AI’s role in reshaping marketing and sales strategies for senior living, the conference inspired attendees to rethink their strategies to better attract, engage and win prospects. 

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The Importance of Authenticity with the Rise of AI

As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.

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The Role of Artificial Intelligence in SEO

In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO). 

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The Revolution of Senior Living Marketing is About to Begin: Enter AI

From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities drive growth.

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