Email Marketing
Personal,
Powerful
Email Marketing Strategy.
Email marketing for senior living is about more than just sending a message—it’s about creating a meaningful connection. At Markentum, we blend strategy, creativity, and a deep understanding of the senior living landscape to help you craft email marketing campaigns that resonate with potential residents and their families.
We understand that choosing a senior living community is a deeply personal and emotional decision, often made after careful consideration. With this in mind, we create email marketing strategies tailored to meet the unique needs of your audience while driving measurable results.
of Baby Boomers consider email to be the most personal channel for receiving brand communications.
*Source: https://blog.hubspot.com/marketing/email-marketing-stats
How we gain trust and clicks in the inbox.
Email marketing is an incredibly powerful tool for connecting directly with your audience and building trust over time. It allows you to deliver targeted messages straight to their inbox, ensuring your brand stays top of mind. By strategically crafting thoughtful messages and compelling visuals that resonate with older adults and their families, Markentum ensures your email campaigns strike the perfect tone. Our approach focuses on creating content that is not only engaging but also informative, helping you foster stronger relationships with your audience while driving the results you need to grow and succeed.
Strategic campaign development.
Successful campaigns start with a solid strategy. Together, we’ll craft email marketing plans that deliver the right message to the right audience at the right time, ensuring every email strengthens your connection with prospective residents.
Relevancy meets positivity.
Making a senior living decision takes time. We can show you how to keep your conversations going with emails that have relevant, educational, and positive information for prospects and their families.
Lead nurturing.
The key to nurturing leads is to understand who email recipients are and where they are in their buyer’s journey. Our team is skilled at building marketing nurture tracks that educate, engage, and keep moving prospects down the funnel to conversion.
Integrated event marketing.
We love to help communities develop an integrated marketing approach that maximizes in-person events. Done right, properly promoted community events can fast-track the prospect-to-resident conversion.