Content Strategy and Development
Content Is the Heart
Of Your Senior Living
Conversations.
Today, the word ‘content’ has become a technical term. And it shouldn’t be. At Markentum, we specialize in digital marketing for senior living communities, helping senior living communities rethink content as the heart of conversations with prospects. Your content should be stories and digital interactions that make your senior living prospects feel something, learn something, or answer something.
Content that sees people, not just users.
We understand that senior living decisions aren’t just business — they’re deeply personal. That’s why we craft content that prioritizes people over personas. Whether it’s a blog, a video, resident stories, or an infographic, we’ll help you create empathetic, informative, and reassuring content that addresses the concerns of older adults while highlighting the benefits of your community.
When done right, content that sees people instead of buyers allows you to better personalize your message and nurture leads toward conversion.
We create content
as diverse as the
seniors you serve.
Educational content.
The senior living decision-making process requires guidance. Educational content provides them with the information they need to make confident, informed decisions about senior living communities and care. Our expert writers and design team can position your senior living community as a knowledgeable and trustworthy resource while providing online researchers with the advice and support they need. Examples of what we create for your success:
- Blogs and featured stories
- Long-form resources like eBooks
- Infographics
- Checklists and guides
Interactive resources.
Static websites are a thing of the past. Today’s tech savvy senior living communities use the engaging capabilities of interactive design to bring their senior living experience to life for prospects. Our experts will show you how to enable people to take an active role in their decision-making journey.
- Calculators
- Surveys
- 3D Floor Plans
- Virtual Tours
Digital experiences.
Visual content is one of the most popular and powerful ways to tell your senior living community’s stories. Our approach to digital marketing for senior living captures the attention of your audience and creates a strong emotional connection by leveraging the people, facilities, amenities, and elements that make your community unique.
- Branded videos
- Testimonial videos
- Animations
- Custom photography
Optimized for effectiveness.
Content isn’t just about creation — it’s about performance. Every blog, video, or guide we design is optimized for search rankings, shares, and lead conversion. Plus, our proven calls to action ensure no interaction is lost.
- Proven calls-to-action.
- Optimized for sharing and searchability.
- Built for brand awareness and authority.