5 TikTok Ideas to Promote Your Senior Living Community

TikTok has only been around for a few years, but it’s no secret that the platform has quickly gained popularity and reach. While you may think of TikTok as dance trends and challenges, it has also become a great way to promote your brand and reach a wide audience, thanks to the app’s unique algorithm. 

It’s also no secret that TikTok is directed toward a younger audience. As of April 2022, around 50% of the platform’s users are between the ages of 18-34. Out of over 100 million users, creating content that’s both accessible and interesting to younger generations can seem daunting, especially when promoting a senior living community. 

Here’s the good news: since TikTok has such a wide array of popular sounds, creative trends, and endless content options, many senior living communities have successfully created their own senior living advertising strategy using TikTok! 

Markentum is sharing five TikTok ideas that are sure to increase your audience, promote your senior living community, and introduce your brand to a new generation of viewers.

1. Resident Interviews

Interview content, especially when it comes to video content centered around older adults or senior living, is a common and popular TikTok trend. Your residents have wisdom, stories, and experiences they can share. These short interviews can highlight these resident stories, showcase your community, and engage users. Some questions you could ask a resident include:

• What is the most important lesson you’ve learned?
• What’s the secret to living to 100 (if the resident is centenarian)?   
• Who has had the biggest influence on your life?
• What advice would you give your younger self?

When filming your interview content, be sure to record videos in a well-lit, eye-catching place. For instance, if the weather is nice and sunny, record a video outside or opt for a common room with lots of natural lighting! This is also a great way to highlight your community’s best amenities and common areas. 

2. Educational Videos

Educational content is a huge aspect of TikTok, particularly within areas like science and culture. Using educational videos to promote your senior living community is a wonderful way to inform the public about the misconceptions and stigmas that surround senior living. 

A fun way to get your senior living community involved could be to create a video that debunks the myth of “what people think senior living is like” by giving false stereotypes, then filming your community participating in an activity for the “what senior living is actually like” portion.

 

3. “A Day in the Life”

This TikTok idea is popular with influencers, celebrities, and businesses alike. Many of these videos focus on daily routines, self-care regimens, and so on. For senior living communities, try creating a video that details what a resident at the community can expect during their day-to-day schedule!

Include meals, activities, fitness centers, and any other amenities that can positively promote your community and ensure that your TikTok audience is viewing the best of what you have to offer residents. 

For a fun twist on this trend, film a “day in the life” of a resident excursion or field trip!

 

4. Get Creative with Popular Trends

Popular sounds and trends are what make TikTok such a unique platform; anyone with an account can creatively put their own twist on trends to showcase their lifestyle, sense of humor, or brand!

This is also the case for senior living advertising. Search through any trending sounds and hashtags to gather some ideas that can fit the lifestyle of your community, and ask employees and residents to get involved as well. 

 

4. Hiring Initiatives

Another effective TikTok idea is creating videos showcasing company culture and encouraging hiring. Hiring is a priority for many businesses, and employees want to know what is offered beyond compensation. They look for growth opportunities, camaraderie, respect, flexibility, and longevity. 

Start by asking current employees what they like about working at your community and discover ways to share that through video.

 

Tips for Getting Started

Here are some other key points to keep in mind when you get started creating content on TikTok.

• Stay vertical when filming your videos and content.
• Make sure to use high-resolution video. The minimum should be 720p.
• Use captions throughout your videos to amplify the message while making the content accessible to more of your audience. It also allows users scrolling without sound to access your message, creating an impression and preventing them from skipping the video.
• If applicable, include a strong call-to-action at the end of the video. Ex: “Follow us for more senior living content.” 
• Use suitable hashtags to further amplify your message, categorize your videos, and increase follower engagement.

If you’re ready to expand your audience and deliver creative content that showcases your senior living community at its best, TikTok is an excellent resource to build your senior living advertising strategy!

Let’s discuss whether TikTok is the right choice for your senior living digital marketing efforts. Schedule a free consultation and learn more about how Markentum can help to expand your community’s social reach!