If you’re new to the game and you’re trying to avoid mistakes, Markentum has you covered. We want to share four common mistakes made by newcomers, and even some veterans, of the marketing field and how to avoid them.
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Blog
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
With thousands of senior living communities to compete with, Markentum understands that establishing a tone of voice for your brand is essential to give your company a unique personality.
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Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads.
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As the Director of Partner Success at Markentum, we believe in creating a stress-free experience for our senior living clients that include individualized attention, education, and support!
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Having senior living experience gives Markentum a step up because we understand the nuanced language of senior living and the overall goals each of our partners are trying to accomplish.
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No matter the size of your senior living community, you have the ability to reach the right people through email marketing 365 days a year, which can allow your sales team to focus their efforts on other opportunities.
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It is also important to understand what outside resources can help build your brand on social media. Users enjoy being social - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.
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As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.
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If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes. It's time to learn what's right for you!
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