Markentum wants to share what you should consider when building a search engine optimization (SEO) strategy and implementing competitor research.
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Loreal Hiscock's Posts
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Though it can be a quick and easy way to build your contact database, in the long run, buying an email list can cause severe issues for your email marketing strategy and your brand.
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Markentum is sharing four common content marketing mistakes to help you avoid frustration and, hopefully, yield better results!
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If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.
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No matter the size of your senior living community, you have the ability to reach the right people through email marketing 365 days a year, which can allow your sales team to focus their efforts on other opportunities.
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As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.
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