At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends. With topics like the future of personalization, the increasing importance of transparency, and AI’s role in reshaping marketing and sales strategies for senior living, the conference inspired attendees to rethink their strategies to better attract, engage and win prospects.
In today’s professional life, where remote work and virtual connections are the norm, gathering in a single place feels novel and a bit old-fashioned. In our increasingly digital and distanced world, an in-person meeting feels like a luxury—superfluous, ineffective, or downright risky.
Branding is much more than just a logo or a set of visual elements. It's an experience that should permeate every corner of your community.
From managing a website to nurturing leads, there are many ways a senior living digital marketing agency can help you promote and enhance your business.
From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities drive growth.
Discover how to embrace the holiday season for all that it is without the stress that commonly accompanies this time of year.
Find out if podcasting could benefit your senior living community and what types of content to implement.
What's the difference between lead quantity and lead quality? Discover how to optimize your paid ads strategy to improve lead generation quality.
If you're planning a budget for the upcoming year, make sure you set aside enough funds to market your senior living community properly.