SEO
Strategic Seo Ramps Up
The Volume and Quality
Of Site Visitors.
SEO is the small acronym that has a big impact on your senior living marketing. Markentum clients enjoy top search engine rankings because we take SEO to a high-performing, strategic level. Working with us, you’ll see more website visitors that are exactly the type of prospects you want to meet.
The bare minimum doesn’t cut it anymore.
Far too many agencies think that SEO means peppering your website with your brand name and location and adding a few blogs. Unfortunately, that’s the bare minimum, and it doesn’t cut it anymore. Gaining maximum visibility with search engines takes time, expertise, and insights. But it’s worth it when you gain and maintain top-of-page placement.
How We Get
The Rankings
You Want.
Optimizing technology, both big and small.
Clean code performance.
Clean and concise HTML code affects web performance and improves load speed, crawlability, and accessibility. All important foundations of search ranking efforts.
Metadata and alt tags.
The little things matter. We optimize and improve all of the critical “behind the scenes” elements like image alt tags, meta descriptions, and page titles that help Google and other search engines understand your website.
Keyword-rich URL structure.
Along with creating an optimal website structure, we make sure each URL is readable, keyword-rich, and clearly shows website navigation.
Creating key content that search engines love.
Keyword research.
We perform extensive keyword research based on service line(s), location(s), and colloquial terms for each community and provide you with search volumes and suggestions to increase search engine rankings.
SEO-targeted content.
Content is critical to igniting your marketing. Our creative content team always works in tandem with SEO insights from our technical team, so every story we create is optimized with targeted keywords, helping you achieve the rankings you want.
Cornerstone content.
Keyword-rich cornerstone content is essential to establishing authority and defining the words for which you want to rank highest. We’re experts at establishing your brand as the authoritative resource for your most desired prospects and their families.
Link strategies that drive traffic and domain authority.
Domain authority.
Domain Authority predicts how likely your website is to rank in search engine result pages (SERPs) compared to competitors. We can help you understand and leverage Domain Authority to ensure your score, and ranking, is excellent.
External linking.
Including links from authoritative websites and having links leading to content on yours improves your overall domain authority and raises your search engine ranking.
Internal linking.
Optimizing your link structure as well as using descriptive keywords in anchor text that identify the topic the source page is targeting.
Content promotion.
Promoting blogs and content through social media to drive website traffic, encourage organic engagement, and enable sharing.
Local visibility via profile management.
Business listings.
Claiming your listings on websites like Yelp, Google Business Profile, Bing Places, and other localized websites goes a long way toward improving your search engine visibility where it matters most.
Social profiles.
Making sure all of your communities’ social profiles stay up-to-date and accurate can be a full-time job. Our team will do the management heavy lifting so your team stays on top of timely community posts.
Review monitoring.
Monitoring reviews across various listings can be challenging, and yet third-party reviews are one of your senior living community’s most important digital assets. Our team steps in and helps address all reviews appropriately in a timely manner.