Your Community Value Comes to Life When You Showcase Your Heroes
March 1, 2023
Senior living communities, yours included, are full of heroes. Both residents and caregivers go above and beyond to make a positive impact on the lives of those around them. These heroes serve as powerful ambassadors for the communities they live and work in when you use their stories to showcase the value of senior living and the positive impact it has on their lives.
Today, there are so many meaningful ways to capture and share authentic stories, including print and online publications, in-person events, social media, and other digital marketing efforts. Below, we’ve compiled best practices for finding and sharing your own hero stories.
Find Your Heroes
Caregivers & Team Members
A powerful, share-worthy story is that of a caregiver who takes the time to get to know each resident on a deeper, more personal level. For example, perhaps during a conversation with a resident a caregiver discovers that the resident is a lifelong Chicago Cubs fan, just as they are. This minute personal detail goes on to spark a meaningful and personal relationship between the caregiver and resident where they are committed to watching every game together.
This type of story highlights the caregiver’s compassion and dedication as well as the special connections that can be formed between residents and caregivers.
Residents
Your residents are the reasons you do what you do, and are often heroes for their fellow residents.
Consider the story of an individual who extended an invitation to a seemingly lonely resident to dine together. This simple act of kindness brightened the day of the resident and demonstrates the strong sense of community that exists within your senior living community.
By sharing this story, you can showcase how residents look out for each other and make an effort to build connections.
Share Their Stories
The best way to share these stories is to put a personal face on them and find a way to help the residents and caregivers tell their own stories. This can be through written stories, videos, or even interviews and podcasts. All media helps the heroes in your senior living community tell their stories in their own words, making them more genuine.
Pick Your Media
Highlight the value of your community by sharing your hero stories through a social media presence. By sharing pictures and posts about the everyday heroes within the community, you can create a sense of connection and engagement with those outside of the community and show the positive impact that living in a senior living community can have.
For instance, capture a video of a resident talking about why they love living in your senior living community. Post a part of the unedited video clip to your social media channels to highlight your community culture. Encourage viewers to comment, share and even post their own similar videos.
Use the same testimonial on your community’s website. Pull out testimonial quotes for a carousel section or testimonial page, create a case study for our sales team, and even post the video in full.
This type of video isn’t limited to just interviews, you can also post video clips of your community’s activities on your social channels. Show your residents engaging with one another to highlight how your community supports an active lifestyle and encourages meaningful connection.
Host In-Person Events
You can also organize events that showcase the heroes within the community and invite the media, families, and friends to participate. Use the opportunity to recognize your heroes and remind families and loved ones about the benefits of your community.
Senior living communities are full of heroes who positively impact the lives of those around them. By sharing their stories in an authentic and meaningful way, you can showcase the value of your senior living community and help others see the positive impact it can have on the lives of older adults.
Let us help you highlight your senior living community’s heroes through our digital marketing efforts. Visit our website to learn more and get a free evaluation!